Big Data in motion everyday

Nowadays big data is applied in many places. From online retailers like Amazon, Flipkart to many famous social media platforms like Instagram, Facebook etc. has their big databases. These systems are managed and analysed for a better use of customer data and services. Better systems obviously can boost the customers’ interest and translate their interest to sales more product.

For doing this things, Companies like Amazon or any company must have a ton of data. Information calculated from these data like purchasing behaviours, browsing history of the customer or structured purchase details determines and help to organise profitable steps.

By creating small profiles of the users and recommender systems can also be integrated which is also can be seen in many social medias, services and in many more areas.

Let’s discuss by area of where big data can be applied and there are many sectors like this. Healthcare, manufacturing, media and entertainment, banks and finances, films, public sectors and services.

Let’s have a further more detail analysis of benefits of big data on volume, velocity and on more of its features.

Benefits?

Volume: The main thing that matters about the volume of a big data is how we use it. Huge amount of data available will be more or less useful than small amount of data if we can’t use it properly.

Concerning matter in this thing will be the inaccuracy gained. So, for achieving accuracy, use of the data will matter the most. The huge volume of the data will help to reduce the inaccuracy hence resulting an improved prediction.

Variety:  Reaching out to customers and their needs. Discovering the benefits of products by rating and reviews, Customers would love to use and reaching to new customers who would be trying to get your products. This can make your availability of supplies more stable and vaster.

Velocity: Predictions that are made on live data helps to make instant decisions and improvements. So, velocity of updating the data in the data pool is important too.

Veracity: Underlying correlations and secrets behind the massive unstructured data could be found using the big data analysis processes.

Benefits behind the hidden correlations are very promising. Example:

GPT-3

It is a popular language model which is developed for deep learning methods. About 170 billion parameters are built in this language. It is used for discovering patterns in data and built with available data in internet. With capable of finding correlations and even writing code snippets.

Covid-19

Concept of big data can also be applied in this pandemic situation. The enormous numbers of patient data generated due to pandemics can be analysed to determine spreading of the virus in certain areas.

So, quarantining a location will be more reasonable and interacting certain peoples with the chance of affected by virus will be more spottable . Hence investigating the virus cases can be increased resulting lesser spreading new affected cases.

Future of Big Data

As big data is associated with so many influencing words like machine learning, data science, deep learning, AI etc. These fields also required data too much. So, big data will keep on improving the roles of AI and other a tools and data processing more in future achieving new advancement in research.

You can take a good example; Tesla’s self-driving mode also needs training. The AI model thus learns from the data that it is receiving from many scanners. And the huge volumed live data generated then processed to improve the driving AI algorithm. That’s why they are overtaking the self-driving car industry.

With some good responses obviously future of big data faces some dark sides too. As big data is used to improve consumer services but consumers data are also need to be secured. So, big data analyst companies also have to face issues like privacy of data, regarding these lawsuits with governments and in people concerns are high.

There are many laws that resulted to strengthening the online available data. Cyber-attacks and security leaks are very common nowadays. So, it is incredibly important to keep checking everything is alright or no. Regular security updates, maintenance and improvements are best solution for this.

Summary

Many of these high-tech companies today earning profit through analysis of big data and capitalising monitoring on our attention. We have to remember that it’s human nature to seek attention and we need to be at aware that this is the time when we get observed constantly. Though we are surrounded by the new tech.

We also have to maintain that being living smart also means keep an eye if you are safe or not. Progressing through the time to future and upcoming decades people will also be in control of themselves only. So, while big companies and society watches us, we have to be productive in not only valuable products but in ourselves too.

Our livings are better maintained by our improvements in daily lives using AI, big data, deep learning etc. All is fine if we are keep improving with ourselves and stepping towards a glorious future together.